Ariana Grande Parts Ways with Manager Scooter Braun and SB Projects

Ariana Grande Ariana Grande Parts Ways with Manager Scooter Braun and SB Projects
Ariana Grande Parts Ways with Manager Scooter Braun and SB Projects

Ariana Grande Parts Ways with Manager Scooter Braun and SB Projects


Ariana Grande, the renowned pop star and Grammy award-winning singer, has recently made headlines by announcing her departure from longtime manager Scooter Braun and his management company, SB Projects. The news came as a shock to fans and industry insiders alike, as the Grande-Braun partnership had been highly successful over the years. In this article, we will explore the reasons behind this decision and its potential impact on Ariana Grande’s career.

The Rise of Ariana Grande

Ariana Grande’s journey to stardom has been nothing short of remarkable. With her powerful vocals, catchy pop tunes, and undeniable talent, she quickly rose to fame in the music industry. Scooter Braun, the well-known manager who discovered Justin Bieber, recognized her potential early on and took Grande under his wing.

Under Braun’s guidance, Grande’s career reached new heights. She achieved chart-topping success with numerous hit singles and released highly acclaimed albums that resonated with audiences worldwide. From her debut album, “Yours Truly,” to her latest masterpiece, “Positions,” Grande’s evolution as an artist has been evident.

A Successful Partnership

Grande and Braun’s working relationship was more than just a typical artist-manager dynamic. They developed a close bond and worked together to shape Grande’s image and sound, ensuring she maintained her authentic self amidst the pressures of the music industry.

Braun’s expertise in artist management and his extensive network within the entertainment industry played a pivotal role in Grande’s success. He guided her career strategy, securing high-profile collaborations, and helping her navigate the competitive landscape of the music business.

Through SB Projects, Braun’s management company, Ariana Grande was able to expand her brand beyond music. They ventured into ventures such as fragrance partnerships, philanthropic initiatives, and even a successful concert tour.

A Surprising Announcement

Despite the undeniable success of their partnership, Ariana Grande took to social media to announce her departure from Scooter Braun and SB Projects. This unexpected announcement left fans and industry insiders in a state of confusion and speculation, seeking answers as to why such a successful relationship had come to an end.

No specific reasons were given for the split, leaving fans to speculate about possible internal conflicts or artistic differences. However, it is important to remember that the dynamics between artists and their managers can evolve over time, and personal and professional growth often leads to changes in working relationships.

The Road Ahead

With Ariana Grande’s departure from SB Projects, the music industry is anticipating her next career move. As a highly talented and independent artist, she may choose to take full control of her career or seek new management representation.

Grande has already proven her ability to create chart-topping hits and captivate audiences with her distinctive sound and style. She possesses a strong fan base and a significant social media presence, making her a force to be reckoned with in the industry.

Grande’s Artistic Evolution

One thing is certain: Ariana Grande’s artistic journey is far from over. Throughout her career, she has consistently displayed growth and maturity in her music. From her early days as a Nickelodeon star to her current status as a global pop sensation, she has continuously evolved and experimented with different genres and styles.

As an artist, Grande has consistently pushed boundaries and strived for authenticity. Her lyrical depth and vocal prowess have earned her critical acclaim and a loyal fan base. With each album release, she surprises and delights fans with a new sound, showcasing her versatility as an artist.

The Impact on the Music Industry

Ariana Grande’s departure from SB Projects could potentially have significant implications for the music industry as a whole. The breakup sends a clear message that even successful partnerships can come to an end, and artists are willing to take risks and explore new opportunities.

In an era where artists are increasingly taking control of their careers and seeking more creative freedom, Grande’s decision serves as a testament to the changing landscape of the music industry. It highlights the importance of artists having agency over their artistic direction and decisions.


Ariana Grande’s decision to part ways with manager Scooter Braun and SB Projects marks a new chapter in her career. While the specifics behind the split remain undisclosed, it is clear that Grande is poised to navigate this change with her characteristic grace and determination.

As one of the most influential voices in contemporary pop music, fans eagerly await what Grande has in store next. Whether it is exploring new musical territories or further solidifying her position as a pop icon, one thing is for sure – Ariana Grande’s talent and star power will continue to shine brightly, leaving an indelible mark on the music industry.[2]

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